When we started SonicNet in 2007, we knew the importance of fast, reliable Internet service for businesses. We also knew that individuals needed to keep in touch with family and friends, and email was the predominant method then. To a lot of folks at the time, the Internet was mostly a social tool and many found it unnecessary for home use.
Fast forward 10 years, and we not only rely on our Internet service at home and work, we carry it around with us in our pockets and handbags, even wear it on our wrists. We're connected 24/7, whether we always like it or not.
What does that mean for business in northern Wisconsin and Upper Michigan? It means that if we have that all-important high-speed connection at home, we can often work from home.
Jobs today are more online than ever before. Everything from web designers, authors, social media consultants, and radiologists to medical transcriptionists and machine shop programmers can all work from anywhere as long as they have a high-speed Internet connection.
This means that the communities of the Northwoods can attract workers who want the quality of life that we enjoy with the lakes, forests and ski hills, while earning a living. And not just a living wage, but often six-figure wages.
In turn, these workers spend their money locally by purchasing vehicles, dining out, purchasing hardware and outdoor gear -- all with sales tax implications. And don't forget about the property taxes that are generated in high-value homes.
It doesn't take a great deal of imagination to see into the future and envision our beautiful communities filled with at-home workers raising families and volunteering in our communities. That picture looks very bright, but it takes excellent Internet service to make it happen.
How can SonicNet help you achieve your goals in the Northwoods? Let's see if we can help you work and play in this beautiful place we call home.